IHT Rendezvous: IHT Quick Read: Dec. 13

NEWS President Bashar al-Assad’s forces have resorted to firing ballistic missiles at rebel fighters inside Syria, Obama administration officials said Wednesday, escalating a nearly two-year-old civil war as the government struggles to slow the momentum of a gaining insurgency. Michael R. Gordon and Eric Schmitt report.

A former senior commander of the Bosnian Serb Army, Zdravko Tolimir, was convicted of genocide on Wednesday and sentenced to life in prison for his role in the killings of thousands of prisoners near the Bosnian town of Srebrenica in July 1995. Marlise Simons reports.

German lawmakers on Wednesday passed legislation ensuring parents the right to have their boys circumcised, bringing a close to months of legal uncertainty set off by a regional court’s ruling that equated the practice with bodily harm. Melissa Eddy reports from Berlin.

After a raid at Deutsche Bank’s headquarters, the company disclosed Wednesday that two of its highest-ranking executives were a focus of a tax evasion investigation, dealing a fresh blow to the German institution’s already battered reputation. Jack Ewing reports from Frankfurt.

Members of the Organization of Petroleum Exporting Countries left their 30 million-barrel-per-day quota for oil production intact Wednesday, indicating the cartel’s satisfaction with current crude prices and its reluctance to do anything to further weaken the world economy. Stanley Reed reports from London and Clifford Krauss from Houston.

Tripoli is no longer known for its meandering souks, its commerce or its culture: The modern-day city is known for its widespread poverty, high levels of corruption and repeated bouts of violence. Josh Wood reports from Tripoli, Lebanon.

In October, the government of Cyprus announced it was negotiating licensing deals with 15 companies to explore for natural gas in a deep-water zone off the island’s southwest coast. The government says it expects to sign four contracts early next year — raising deep concerns over the possible reaction of Turkey, which has never recognized the Republic of Cyprus or its maritime borders since the de facto division of the island in 1974. Stephen Glain reports from Nicosia, Cyprus.

ARTS After traveling through Russia, setting up shop at Tate Modern in London and welcoming more than 350,000 visitors since its creation in 2009, the Museum of Everything has parked its 500 works of outsider art in Paris for the winter, at the end of a dark alleyway in St Germain des Prés in what used to be a catholic seminary. Saskia de Rothschild writes from Paris.

A new Paris Opera production of Bizet’s “Carmen” at the Bastille involves a suitcase, a wedding dress and a Marilyn Monroe wig. George Loomis reviews.

Read More..

U.S. federal agency to test RIM’s BlackBerry 10






TORONTO (Reuters) – Research In Motion said a U.S. federal agency, which recently outlined plans to move away from BlackBerry in favor of Apple Inc’s iPhone, is now set to begin testing RIM‘s new BlackBerry 10 platform and devices.


The U.S. Immigration and Customs Enforcement agency (ICE), will early next year begin a pilot program on RIM’s new line of BlackBerry 10 smartphones and BlackBerry Enterprise Service 10 (BES 10), which allows corporations and government users to run the new devices on their networks, a RIM spokeswoman said late on Wednesday.






The news, which comes just as shares of the embattled company rallied to their highest close in seven months, signals that RIM’s BlackBerry 10 platform is gaining some traction ahead of its official launch next month.


RIM, a one-time pioneer in the smartphone industry, has lost market share in recent years to the iPhone and devices powered by Google Inc’s market-leading Android operating system, even among the business audience who once used BlackBerry devices exclusively.


Waterloo, Ontario-based RIM is now seeking to persuade both corporations and government users to stick with its smartphones, which have long been valued for their strong security features. It promises that its new line of devices, which will be powered by the BlackBerry 10 operating system, will be both smoother and faster than previous BlackBerry phones.


RIM is betting that these new devices – to be launched on January 30 – will revive its fortunes. But that may well depend to a large extent on the response from enterprise customers, many of whom have recently begun to flee to rival platforms.


ICE is one such example. The agency, in October, announced plans to end a long relationship with RIM, stating that its now aging line-up of BlackBerry devices could “no longer meet the mobile technology needs of the agency.


At the time, ICE outlined intentions to buy iPhones for more than 17,600 employees. It is not immediately clear whether the agency plans to revisit this plan or whether its intends to use RIM’s new BES 10 platform to manage both iPhones and BlackBerry devices. A spokeswoman for the agency was not immediately able to comment on the pilot program or the agency’s plans.


SHARES SURGE


The news comes soon after yet another rally in RIM shares on Wednesday, after Eric Jackson – a long-time bear on RIM’s stock – penned an opinion piece on his now bullish stance on the company.


Jackson, the founder of Ironfire Capital, in his piece, said parallels drawn by some analysts between RIM and its now-defunct rival Palm are flawed, as Palm never had the kind of installed subscriber base that RIM enjoys.


In his article, published on Wednesday on the TheStreet.com, Jackson contends that RIM’s new BlackBerry 10 devices have much better odds of success than Palm’s Pre device, which failed to capture a following despite positive reviews on the device and its operating system.


Jackson, who was short RIM’s stock for an extended period, argues that the positive sentiment building in RIM’s stock ahead of the launch of the make-or-break line of devices is unlikely to dissipate in a hurry, as a large portion of RIM’s 80 million subscribers are likely to upgrade to BB10 when the new devices are launched. Jackson said he now has a long position in RIM.


Shares in the company rose 5.6 percent to close at $ 13.31 on the Nasdaq – their highest close since May 1. Its Toronto-listed shares rose 5.8 percent to close at C$ 13.14.


The stock has more than doubled in price since September 24, when the shares were trading slightly above the $ 6 level in both New York and Toronto. The wave of optimism around BB10 has in recent weeks been bolstered by a number of analyst upgrades on the stock.


(Editing by Dan Grebler and Muralikumar Anantharaman)


Tech News Headlines – Yahoo! News


Read More..

Tevin Hunte Is 'So Happy' After His Voice Elimination






The Voice










12/12/2012 at 07:45 PM EST



Team Cee Lo's Trevin Hunte was eliminated on Tuesday's episode of The Voice, but the soulful singer isn't letting the end of this journey hold him back.

"I feel like the best person on the planet Earth. I am so happy and excited to be honest," Hunte told PEOPLE after the show. I feel like a weight has been lifted. Being away from family and friends and what you're used to was definitely a hard thing for me."

Hunte is looking forward to his mom's cooking and seeing his friends back home, and he won't waste a second wondering what if he'd made it further.

"I have no regrets. I am glad that I took a leap of faith and auditioned," he said. "I auditioned for American Idol and told my family I didn't have the strength to do it again. But I am definitely happy and excited that I made it this far."

And he still has a long way to go. "I'm only 18," he said. "I'm just really excited."

Read More..

Hugh Hefner's Engagement Ring to Crystal Harris Revealed















12/11/2012 at 07:00 PM EST



The wedding's back on – though it may be a good idea to save that gift receipt.

Hugh Hefner, 86, officially confirms that he is once again engaged to Crystal Harris, 26, telling his Twitter followers, "I've given Crystal Harris a ring. I love the girl."

And to prove it, Harris posted photos of the big diamond sparkler, calling it "my beautiful ring."

Neither announced a wedding date, though sources tell PEOPLE they're planning to tie the knot at the Playboy Mansion in Los Angeles on New Year's Eve.

Whether that still happens remains to be seen.

This is the plan they had in 2011 – a wedding at the mansion – except that Harris called it off just days before the nuptials were scheduled to happen in front of 300 invited guests.

Hugh Hefner's Engagement Ring to Crystal Harris Revealed| Engagements, Crystal Harris, Hugh Hefner

Hugh Hefner and Crystal Harris

David Livingston / Getty

The onetime Playmate of the Month then ripped Hef's bedroom skills, calling him a two-second man, to which Hefner replied, "I missed a bullet" by not marrying her.

A year later, Hefner's "runaway bunny" bounded back to him.

Reporting by JENNIFER GARCIA

Read More..

DA investigating Texas' troubled $3B cancer agency


AUSTIN, Texas (AP) — Turmoil surrounding an unprecedented $3 billion cancer-fighting effort in Texas worsened Tuesday when its executive director offered his resignation and the state's chief public corruption prosecutor announced an investigation into the beleaguered agency.


No specific criminal allegations are driving the latest probe into the Cancer Prevention and Research Institute of Texas, said Gregg Cox, director of the Travis County district attorney's public integrity unit. But his influential office opened a case only weeks after the embattled agency disclosed that an $11 million grant to a private company bypassed review.


That award is the latest trouble in a tumultuous year for CPRIT, which controls the nation's second-largest pot of cancer research dollars. Amid the mounting problems, the agency announced Tuesday that Executive Director Bill Gimson had submitted his letter of resignation.


"Unfortunately, I have also been placed in a situation where I feel I can no longer be effective," Gimson wrote in a letter dated Monday.


Gimson said the troubles have resulted in "wasted efforts expended in low value activities" at the agency, instead of a focused fight against cancer. Gimson offered to stay on until January, and the agency's board must still approve his request to step down.


His departure would complete a remarkable house-cleaning at CPRIT in a span of just eight months. It began in May, when Dr. Alfred Gilman resigned as chief science officer in protest over a different grant that the Nobel laureate wanted approved by a panel of scientists. He warned it would be "the bomb that destroys CPRIT."


Gilman was followed by Chief Commercialization Officer Jerry Cobbs, whose resignation in November came after an internal audit showed Cobbs included an $11 million proposal in a funding slate without a required outside review of the project's merits. The lucrative grant was given to Dallas-based Peloton Therapeutics, a biomedical startup.


Gimson chalked up Peloton's award to an honest mistake and has said that, to his knowledge, no one associated with CPRIT stood to benefit financially from the company receiving the taxpayer funds. That hasn't satisfied some members of the agency's governing board, who called last week for more assurances that no one personally profited.


Cox said he has been following the agency's problems and his office received a number of concerned phone calls. His department in Austin is charged with prosecuting crimes related to government officials; his most famous cases include winning a conviction against former U.S. House Majority Leader Tom DeLay in 2010 on money laundering charges.


"We have to gather the facts and figure what, if any, crime occurred so that (the investigation) can be focused more," Cox said.


Gimson's resignation letter was dated the same day the Texas attorney general's office also announced its investigation of the agency. Cox said his department would work cooperatively with state investigators, but he made clear the probes would be separate.


Peloton's award marks the second time this year that a lucrative taxpayer-funded grant authorized by CPRIT instigated backlash and raised questions about oversight. The first involved the $20 million grant to M.D. Anderson Cancer Center in Houston that Gilman described as a thin proposal that should have first been scrutinized by an outside panel of scientific peer-reviewers, even though none was required under the agency's rules.


Dozens of the nation's top scientists agreed. They resigned en masse from the agency's peer-review panels along with Gilman. Some accused the agency of "hucksterism" and charting a politically-driven path that was putting commercial product-development above science.


The latest shake-up at CPRIT caught Gilman's successor off-guard. Dr. Margaret Kripke, who was introduced to reporters Tuesday, acknowledged that she wasn't even sure who she would be answering to now that Gimson was stepping down. She said that although she wasn't with the agency when her predecessor announced his resignation, she was aware of the concerns and allegations.


"I don't think people would resign frivolously, so there must be some substance to those concerns," Kripke said.


Kripke also acknowledged the challenge of restocking the peer-review panels after the agency's credibility was so publicly smeared by some of the country's top scientists. She said she took the job because she felt the agency's mission and potential was too important to lose.


Only the National Institutes of Health doles out more cancer research dollars than CPRIT, which has awarded more than $700 million so far.


Gov. Rick Perry told reporters in Houston on Tuesday that he wasn't previously aware of the resignation but said Gimson's decision to step down was his own.


Joining the mounting criticism of CPRIT is the woman credited with brainstorming the idea for the agency in the first place. Cathy Bonner, who served under former Texas Gov. Ann Richards, teamed with cancer survivor Lance Armstrong in selling Texas voters in 2007 on a constitutional amendment to create an unprecedented state-run effort to finance a war on disease.


Now Bonner says politics have sullied an agency that she said was built to fund research, not subsidize private companies.


"There appears to be a cover-up going on," Bonner said.


Peloton has declined comment about its award and has referred questions to CPRIT. The agency has said the company wasn't aware that its application was never scrutinized by an outside panel, as required under agency rules.


___


Follow Paul J. Weber on Twitter: www.twitter.com/pauljweber


Read More..

Grant to aid UC Berkeley's undocumented students









UC Berkeley announced a $1-million grant Tuesday to boost financial aid for undocumented students, which is thought to be the largest gift of its kind in the nation.

The donation from the Evelyn and Walter Haas Jr. Fund will supplement state aid for undocumented students that is scheduled to roll out over the next two semesters in a policy change authorized by the California Dream Act. Undocumented students will be eligible for state aid but not for federal grants or loans, and the donation — along with other private funds — will help fill in the gaps, officials said.


Starting next fall, the donation is expected to aid about 100 students a year with annual grants of $4,000 to $6,000 until the funds run out, officials said.





UC Berkeley Chancellor Robert J. Birgeneau said Tuesday that the Haas Fund gift grew out of a dinner he hosted last year to which he invited some undocumented students and some past UC donors, including Haas family members. The students talked about their immigration history and how they came to enroll at UC, deeply impressing the guests, he recalled.


"The individual stories of these students are so compelling," he said. "They are heroic. They encounter … challenges that very few of our students have to deal with." The Haas Fund later made the donation without a direct solicitation, he said.


Birgeneau said one of the biggest challenges for undocumented college students is that they cannot legally work to earn extra money for living expenses or books, even if they receive significant aid for tuition.


The extended Haas family, whose fortune comes from Levi Strauss Co., which makes jeans, has been generous to UC and San Francisco-area charities. Haas Fund President Ira Hirschfield called the future scholarship recipients "motivated, hardworking and inspiring."


An estimated 200 undocumented undergraduates attend UC Berkeley, and as many as 5,000 attend other California colleges. California is one of a dozen states allowing illegal immigrants to pay in-state tuition.


An earlier $300,000 gift from Elise Haas, granddaughter of the fund's founders, provides support services, such as academic and legal advice, a textbook lending library and mental health resources, for undocumented students at UC Berkeley.


Uriel Rivera, an undocumented student whose family emigrated from Mexico when he was 15, plans to return to UC Berkeley next semester after taking time off because he couldn't make ends meet. He saved money working at his family's convenience store in Los Angeles.


The new state aid, and the possibility of the Haas money, will be a great relief, he said. "I'm no longer going to be worried in school about what I'm going to eat, how I'm going to afford a place to live next semester, owing fines because I can't pay for tuition," said Rivera, 23, an ethnic studies and public policy major.


larry.gordon@latimes.com


cindy.chang@latimes.com





Read More..

Moscow Journal: Book Translates American Minutiae for Russians





MOSCOW — After 20 years of opining on weighty bilateral issues like NATO expansion and ballistic missile defense, the political analyst Nikolai V. Zlobin recently found himself trying to explain, for an uncomprehending Russian readership, the American phenomenon of the teenage baby sitter.




In Russia, children are raised by their grandmothers, or, if their grandmothers are not available, by women of the same generation in a similar state of unremitting vigilance against the hazards — like weather — that arise in everyday life. An average Russian mother would no sooner entrust her children’s upbringing to a local teenager than to a pack of wild dogs.


But of course much in everyday American life sounds bizarre to Russians, as Mr. Zlobin documents meticulously in his 400-page book, “America — What a Life!”


It seems strange, 20 years after the fall of the Iron Curtain, that ordinary Russians would still be hungry for details about how ordinary Americans eat and pay mortgages. But to Mr. Zlobin’s surprise, his book — published this year and marketed as a guide to Russians considering a move abroad — is already in its fifth print run, and his publisher has commissioned a second volume.


With the neutrality of a field anthropologist dispatched to suburbia, Mr. Zlobin scrutinizes the American practice of interrogating complete strangers about the details of their pregnancies; their weird habit of leaving their curtains open at night, when a Russian would immediately seal himself off from the prying eyes of his neighbors. Why Americans do not lie, for the most part. Why they cannot drink hard liquor. Why they love laws but disdain their leaders.


“The secret is that everyone wants to know what America is without its ideological blanket,” said Mr. Zlobin, who has lived in the United States on and off for 20 years and serves, at times, as an informal consultant to the Kremlin. “Originally I thought you had to watch the important issues, but it turns out what matters are the very basic ones.”


He is not the first Russian to engage in this exercise. In 1935, Ilya Ilf and Yevgeny Petrov, Soviet satirists, embarked on a road trip across the United States. Their book, “One-Story America,” described its residents’ earnestness (“Americans never say anything they do not mean”) their provinciality (“curiosity is almost absent”) and the ubiquity of advertising, which, they wrote, “followed us all over America, convincing us, begging us, persuading us, and demanding of us that we chew ‘Wrigley’s,’ the flavored, incomparable, first-class gum.”


That book, published less than two decades after the Bolshevik Revolution, was a touch subversive because it did not focus on the class struggle, then the Kremlin’s central talking point about the United States.


Mr. Zlobin is writing at a moment when state-controlled television casts the United States as a global bully, releasing waves of turbulence on the world and covertly undermining President Vladimir V. Putin. Mr. Zlobin does not make much effort to advance that thesis, instead suggesting, in his soft way, that Russian leaders would benefit from understanding what Americans are like.


“I often get appeals for help in Washington — ‘Get to know so and so,’ they tell me, naming some public figure, ‘We need to solve this problem,’ ” he writes. “It is difficult to explain that in the United States, in most cases, problems are not solved this way.”


Mr. Zlobin, who has lived in St. Louis, Chapel Hill, N.C., and Washington, finds his answers in middle-class neighborhoods that most Europeans never see. Readers have peppered him with questions about his chapter about life on a cul-de-sac. Most Russians grew up in dense housing blocks, where children ran wild in closed central courtyards. Cul-de-sac translates in Russian as tupik — a word that evokes vulnerability and danger, a dead end with no escape.


Read More..

Hayden Panettiere Splits with Scotty McKnight















12/10/2012 at 07:50 PM EST







Hayden Panettiere and Scotty McKnight


Splash News Online


Is there a tear in her beer?

Nashville star Hayden Panettiere has broken up with her boyfriend of more than a year, New York Jets wide receiver Scotty McKnight, a source confirms to PEOPLE.

But the split doesn't appear to be the stuff of a sad country song. The actress, 23, is still friends with McKnight, 24, and one source tells TMZ that their pals wouldn't be surprised if they got back together.

This is Panettiere's second go at a relationship with an athlete. Before dating McKnight she was with Ukrainian boxer Wladimir Klitschko for about two years.
Julie Jordan

Read More..

New tests could hamper food outbreak detection


WASHINGTON (AP) — It's about to get faster and easier to diagnose food poisoning, but that progress for individual patients comes with a downside: It could hurt the nation's ability to spot and solve dangerous outbreaks.


Next-generation tests that promise to shave a few days off the time needed to tell whether E. coli, salmonella or other foodborne bacteria caused a patient's illness could reach medical laboratories as early as next year. That could allow doctors to treat sometimes deadly diseases much more quickly — an exciting development.


The problem: These new tests can't detect crucial differences between different subtypes of bacteria, as current tests can. And that fingerprint is what states and the federal government use to match sick people to a contaminated food. The older tests might be replaced by the new, more efficient ones.


"It's like a forensics lab. If somebody says a shot was fired, without the bullet you don't know where it came from," explained E. coli expert Dr. Phillip Tarr of Washington University School of Medicine in St. Louis.


The federal Centers for Disease Control and Prevention warns that losing the ability to literally take a germ's fingerprint could hamper efforts to keep food safe, and the agency is searching for solutions. According to CDC estimates, 1 in 6 Americans gets sick from foodborne illnesses each year, and 3,000 die.


"These improved tests for diagnosing patients could have the unintended consequence of reducing our ability to detect and investigate outbreaks, ultimately causing more people to become sick," said Dr. John Besser of the CDC.


That means outbreaks like the salmonella illnesses linked this fall to a variety of Trader Joe's peanut butter might not be identified that quickly — or at all.


It all comes down to what's called a bacterial culture — whether labs grow a sample of a patient's bacteria in an old-fashioned petri dish, or skip that step because the new tests don't require it.


Here's the way it works now: Someone with serious diarrhea visits the doctor, who gets a stool sample and sends it to a private testing laboratory. The lab cultures the sample, growing larger batches of any lurking bacteria to identify what's there. If disease-causing germs such as E. coli O157 or salmonella are found, they may be sent on to a public health laboratory for more sophisticated analysis to uncover their unique DNA patterns — their fingerprints.


Those fingerprints are posted to a national database, called PulseNet, that the CDC and state health officials use to look for food poisoning trends.


There are lots of garden-variety cases of salmonella every year, from runny eggs to a picnic lunch that sat out too long. But if a few people in, say, Baltimore have salmonella with the same molecular signature as some sick people in Cleveland, it's time to investigate, because scientists might be able narrow the outbreak to a particular food or company.


But culture-based testing takes time — as long as two to four days after the sample reaches the lab, which makes for a long wait if you're a sick patient.


What's in the pipeline? Tests that could detect many kinds of germs simultaneously instead of hunting one at a time — and within hours of reaching the lab — without first having to grow a culture. Those tests are expected to be approved as early as next year.


This isn't just a science debate, said Shari Shea, food safety director at the Association of Public Health Laboratories.


If you were the patient, "you'd want to know how you got sick," she said.


PulseNet has greatly improved the ability of regulators and the food industry to solve those mysteries since it was launched in the mid-1990s, helping to spot major outbreaks in ground beef, spinach, eggs and cantaloupe in recent years. Just this fall, PulseNet matched 42 different salmonella illnesses in 20 different states that were eventually traced to a variety of Trader Joe's peanut butter.


Food and Drug Administration officials who visited the plant where the peanut butter was made found salmonella contamination all over the facility, with several of the plant samples matching the fingerprint of the salmonella that made people sick. A New Mexico-based company, Sunland Inc., recalled hundreds of products that were shipped to large retailers all over the country, including Target, Safeway and other large grocery chains.


The source of those illnesses probably would have remained a mystery without the national database, since there weren't very many illnesses in any individual state.


To ensure that kind of crucial detective work isn't lost, the CDC is asking the medical community to send samples to labs to be cultured even when they perform a new, non-culture test.


But it's not clear who would pay for that extra step. Private labs only can perform the tests that a doctor orders, noted Dr. Jay M. Lieberman of Quest Diagnostics, one of the country's largest testing labs.


A few first-generation non-culture tests are already available. When private labs in Wisconsin use them, they frequently ship leftover samples to the state lab, which grows the bacteria itself. But as more private labs switch over after the next-generation rapid tests arrive, the Wisconsin State Laboratory of Hygiene will be hard-pressed to keep up with that extra work before it can do its main job — fingerprinting the bugs, said deputy director Dr. Dave Warshauer.


Stay tuned: Research is beginning to look for solutions that one day might allow rapid and in-depth looks at food poisoning causes in the same test.


"As molecular techniques evolve, you may be able to get the information you want from non-culture techniques," Lieberman said.


___


Follow Mary Clare Jalonick on Twitter at http://twitter.com/mcjalonick


Read More..

New UC logo a no-go with students and alumni









University of California officials said they were trying to project a "forward-looking spirit" when they replaced the university system's ornate, tradition-clad logo with a sleek, modern one.


What they got was an online revolt complete with mocking memes, Twitter insults and a petition to restore the old logo. Students and alumni have taken to Facebook and Photoshop to express their displeasure, showing the new symbol ready to be flushed down a toilet and as a permanently stalled computer operating system. One critic suggested the controversial image be tattooed on its creators' foreheads as punishment.


UC campuses in the past have been the site of war protests, sit-ins against tuition hikes and Occupy camping demonstrations. This week, the schools are dealing with a unlikely debate about graphic design and whether the new logo demeans the university.





"To a generation all too familiar with circular, fading loading symbols, this is an attempt to be revolutionary. But it comes off as insensitive," Reaz Rahman, a 21-year-old UC Irvine senior who started the online petition, said of the UC's new logo. "To me, it didn't symbolize an institution of higher learning. It seemed like a marketing scheme to pull in money rather than represent the university."


UC officials were caught on the defensive. They emphasize that the traditional seal, with its "Let There Be Light" motto, a drawing of an open book and the 1868 date of UC's founding, is not being abandoned and still will be used on such things as diplomas and official letterhead. But they say that the 1910 seal is so ornate that it does not reproduce well for many Internet uses and that it is often confused with variations created by the 10 individual UC campuses. UC websites are now adorned with the new logo.


It was introduced with little fanfare about six months ago and is now being extended to more UC websites and publications. Officials said it is adaptable and will provide a unified image for fundraising, recruiting and public affairs campaigns.


"We want to convey that this is an iconic place that makes a difference to California and that there is a UC system," said Jason Simon, the UC system's director of marketing communication.


In various colors, it shows a large U that echoes the shape of the old seal's book and contains an interior C at the bottom. The words "University of California" are on its right, and Simon complained that critics usually don't include that text in their depictions of the logo.


Simon said UC has received much favorable feedback about the logo, which was developed by an in-house team of designers. There are no plans to immediately change it in response to the protests, but he suggested that the symbol might evolve over time.


Marketing and design experts said emotional responses are common when institutions change their marketing images. For example, over the past few years, changes in the logos for Tropicana Pure Premium orange juice and the Gap clothing chain triggered consumer protests and the companies then restored the original.


Drastic changes in long-time logos disrupt "a sense of connection," explained Kali Nikitas, chairwoman of the graduate program in graphic design at the Otis College of Art and Design in Los Angeles. "It's as if you show up at the same coffee shop for years and they start serving you a different coffee. Your routine is broken," she said. And at colleges and universities, reactions can be particularly powerful, she added, "since people really love tradition and legacy at their alma mater. They are really passionate about where they go to school and view it as the cornerstone of their lives."


The older UC logo, she said, conveys a sense of stability while the new one looks "incredibly progressive." She said that people probably will come to accept the new one and "in five years, no one will care."


Such debates have reached college campuses because schools are looking for ways to better compete for donations and applicants, said Petrula Vrontikis, a graphic design professor and branding expert at the Art Center College of Design in Pasadena. "It is much more about brand differentiation," she said, noting that many of the old college seals looked too much alike. UC has shifted dramatically, she said, "from an institutional look to a marketing look that is young-skewed and vibrant."


But some young people rejected it with online mockery and slashing comments, similar to the ways they reacted to last year's pepper-spraying of student demonstrators by UC Davis police.


"New UC logo is an abomination," wrote one Twitter-user "Back to the drawing board." Another tweeted that "Whoever signed off on this UC logo should be forced to have it tattooed on their forehead for life."


David Bocarsly, UCLA student body president, attributed some of the unusual attention to exam period procrastination.


"During finals week, you have more people on their computers than ever looking for something to do other than study," said Bocarsly, a senior.


Tomo Hirai, a 24-year-old UC Davis graduate, thought the new UC logo looked like "a loading logo" for a computer operating system such as Windows or Mac.


"It cheapened the entire UC System," Hirai said. "That's not what you do to 144 years of history."


So about 30 minutes on Adobe Photoshop was all it took for Hirai to create a logo with the C endlessly circling.


This past weekend, after Hirai shared his modified logo with the world, he said he received a letter from the UC Davis alumni association seeking a donation.


"I'm not paying them a single penny," he said, adding that the logo debacle was the "bitter icing on the cake."


larry.gordon@latimes.com


matt.stevens@latimes.com


Times staff writer Samantha Schaefer contributed to this report.





Read More..